NanoKard Website

Strategize and write end-to-end content for a full website.

Shipped Aug 2024

6+ months

This document serves as a condensed version of a comprehensive case study focused on user experience design improvements. For access to the full case study, please send an email request to Jecatam@icloud.com for password access.

In early 2024, NanoKard launched new payment solutions for businesses and customers in response to changes within a niche industry that reduced processing volumes for acquiring businesses. This led to a renewed focus on developing a website to showcase NanoKard’s features, educate users, and attract new customers with comprehensive information.

Discovery & define

During user testing and content auditing of the previous website, we found that there was a lack of clear and accurate information for both businesses and customers regarding the product.

The main issues identified were:

  • Businesses and customers struggled to understand how to use the product, as there were no help center articles available to assist them in setting up and using their accounts.

  • Attracting new businesses and customers was challenging due to a landing page that failed to provide clear and accurate information.

  • The website appeared untrustworthy and outdated.

  • The landing page did not align with the business goals or reflect the company's values.

Strategy & exploration

I started by strategizing with stakeholders about what information was needed to sell this product, where users were typically confused or lacked information.

Based on the information I gathered, I worked shopped the website’s information architecture and then created a sitemap of potential content we could present within each page to present to stakeholders and gather feedback.

Iterations & testing

I drafted content within a notion document for each page based on the approved sitemap. Then, I was tasked to create low-fidelity wireframes and integrate preliminary content for review with Designers and Stakeholders.

This is some of the feedback that was gathered:

  • Add more focus on payment protection for businesses and customers.

  • From the VP, Designers, & Developers were to simplify content to be even more concise, meet deadline requirements, and simplify production.

Solutions

  • It was of huge importance that security and payment protection was emphasized to both business and customer users, therefore I pitched that we should have a payment protection page focusing on our security features and compliance certifications to assure users and potential new users of NanoKard’s safety.

  • Since the business goal was to put more focus on our Business Audience, it was decided to simplify the customer pages from 3 to 1 and keep all 3 pages for Businesses.

The results

Explore the full website at: nanokard.com

  • Successfully launched the website, ensuring that all features and content functioned as intended and were well received by leadership.

  • Received great feedback from the Sales team, helping them to communicate and gain attention from new business partnerships.

  • Decreased customer service calls for understanding how to set up and use products.